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From the table underneath, it is possible to see that although Advertiser 1 has the bottom highest bid, they've got the highest Quality Score, which means their ads are offered priority regarding placement over the ad auction:
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Search engines use intricate mathematical algorithms to guess which Web sites a user seeks. With this diagram, if Every single bubble signifies a Site, applications at times termed spiders look at which web-sites link to which other internet sites, with arrows symbolizing these backlinks. Internet websites getting a lot more inbound hyperlinks, or more robust inbound links, are presumed to be far more essential and what the person is searching for.
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If Google decides the key terms you've bid on are contained within a consumer’s search query, your advertisements are entered to the advertisement auction.
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